Scentiments

Scentiments (stylized as SCENTiments, a play on the word "sentiments", also known as "scents") are small plastic discs that are infused with pleasant fragrances. They are one of three main types of stuffer that can be inserted into a normal-sized or giant furry friend at the Stuff Me station before it is sewn up. Scentiments are either shaped like hearts or like bear head in Build-A-Bear's logo.

The first set of Scentiments launched in summer 2012. They were originally meant to be placed in a furry friend's paw, as shown in their original webstore descriptions, but today it is common for them to be placed in the torso instead, and many fans will request a torso or back of head placement so the Scentiment can be easily smelled while hugging the bear.

Scentiment discs are heat activated, which means it can take some time for them to become smellable through a bear's fur, depending on the strength of the scent and the density of the bear's fur. Rubbing the disc on the outside of the bear before placing it inside can mitigate this, but this technique can sometimes have the unintended side effect of staining the fur or leaving a colored residue, especially on lighter colored bears. Some scents are more prone to causing this than others. Scents have variable lifespans, with some lasting 10 years or more and others seeming to fade almost immediately upon insertion, depending on the individual scent and how much it is activated by hugs and cuddles over the years.

Some pre-stuffed online exclusives cannot have scents put in them at the time of purchasing, but can have scents added later at home or in store. Scentiments cannot be purchased outside of a furry friend on most webstores or in-store in the UK, but can be purchased on their own in US stores. Not all scents were available in all regions, but there has not to date been a Scentiment that could not be purchased in the United States.

Known Scentiments

Icon	Disc	Name	SKU	Release	Availability	Notes
		Cupcake	18956	2012	Retired	A sweet vanilla cake scent. The disc is bear head shaped and may have originally been transparent, but it was later redesigned to be opaque white cake cream in color. Cupcake was released as part of the first wave of Scentiments, and later retired.
		Bubblegum	18957	2012	Available	Noted to smell just like Hubba Bubba bubblegum. The disc is bear head shaped and was originally transparent (against the original yellow packaging it appeared orange or red), but it was later redesigned to be opaque bubblegum pink. Bubblegum was released as part of the first wave of Scentiments, and has been part of the default lineup of Scentiments since its introduction.
		Strawberry	18958	2012	Available	A sweet and tangy artificial strawberry scent. The disc is bear head shaped and was originally transparent fire truck red, but was later redesigned to be opaque. Strawberry was released as part of the first wave of Scentiments, and has been part of the default lineup of Scentiments since its introduction.
		Cotton Candy	18959	2012	Available	A bright sugary scent. The disc is bear head shaped and was originally a light, transparent baby blue, but was later redesigned to be opaque cornflower blue. Cotton Candy was released as part of the first wave of Scentiments, and has been part of the default lineup of Scentiments since its introduction.
		Grape	18960	2012	Retired	Grape was released as part of the first wave of Scentiments.
		Chocolate Chip Cookie	18961	2012	Retired	Chocolate Chip Cookie was released as part of the first wave of Scentiments. The disc is bear head shaped and a dark chocolatey brown.
		Peppermint	19323	2012	Retired	Peppermint was most likely released alongside the Christmas bears in November 2012.
		Mint Chocolate Chip	20034	2013	Retired	Mint Chocolate Chip was released alongside Girl Scouts Thin Mints Bear (2013). The disc is bear head shaped and an opaque light emerald green color. Possibly due to its loose association with Girl Scouts (an American association), Mint Chocolate Chip does not appear to have had a wide global release, but it was available in Australia.
		Frosted Icing	20784	2013	Retired	Frosted Icing was most likely released alongside the Christmas bears in October/November 2013. The disc is an opaque bear head shape in a shimmery warm white color. - Frosted Icing: This one does smell like vanilla icing, but a little bit too much? It honestly smells like icing you left out overnight and it got a bit stale and stiff. Very sweet, mostly a strong sugary smell with light vanilla notes. It just misses the mark a bit.
Unknown		Chocolate Coconut	21290	2014	Retired	Chocolate Coconut was released alongside Girl Scouts Coconut Caramel Bear (2014) in January 2014. The disc is an opaque bear head shape in a rich caramel brown color. Possibly due to its loose association with Girl Scouts (an American association), Chocolate Coconut does not appear to have been available outside the US.
		Pineapple	21349	2014	Retired	Pineapple released in early Spring 2014, possibly as part of the Easter drop. The disc is an opaque bear head shape in light yellow.
		Apple Blossom	21723	2014	Retired	A fan-favorite fresh, fruity scent that blends real apple and flower smells. Apple Blossom released in autumn 2014. The disc is an opaque bear head shape in a bright pink color.
		Gingerbread	22054	2014	Retired	Gingerbread likely released with the Christmas bears in November 2014. The disc is an opaque bear head shape in a rich brown color that resembles real gingerbread. * 2016 limited restock https://web.archive.org/web/20160914103503/http://www.buildabear.com:80/shopping/search/Accessories/SCENTiments/zz
		Lavender	22691 29789 (HB)	2015	Available (limited)	A relatively variable scent that released in spring 2015. Though it rarely smells like real lavender, many fans enjoy the floral, soapy, or sweet elements it has. The disc is an opaque bear head shape in Mardi Gras purple. Lavender is still available from Build-A-Bear US, Build-A-Bear UK, as well as from the Heartbox side of the UK webstore.
		Honey	22751	2015	Retired	Honey released in summer 2015, likely alongside the release of the first set of Honey Girls in July. The disc is an opaque bear head shape in shimmery "Winnie the Pooh" gold. While some enjoy this scent, Honey is notorious for "going bad" over time; it is frequently described as smelling like feet, rotting honey, or even urine. *MODIFY SCENT DESC - Honey: This one I'm honestly not a fan of. It smells kind of like honey, but also pretty bitter and not very sweet (not that I'm expecting to smell TOO sweet, but you know what I mean?). To be fair, I have heard people describe it as smelling amazing at the time of it being available in-store and that it does apparently 'sour' in a way over time, so maybe that's what's happened? Mine doesn't smell bad it just also doesn't smell good lol. Like I said, smells 30% like honey and about 70% like a bitter, bland smell I can't put my finger on.
		Pumpkin	22818	2015	Restocks seasonally (unreliable)	This scent released alongside the Halloween collection in September 2015. The disc is an opaque bear head shape in bright pumpkin orange. Original icon disc color: https://flickr.com/photos/djdamien/24350843705/ *"2015 Pumpkin / Pumpkin Pie (two slightly different scents, three different icons on pouch) (SKU 022818)" " The one that looks like a lone Pumpkin Pie slice is “Pumpkin” (called Pumpkin Pie in some places outside the US), but has had three different icons — a Pumpkin, an Orange+White Cupcake with a jack-o-lantern on top, and the one I show here which is a slice of Pumpkin Pie. The original Pumpkin showing a pumpkin smelled more like a fresh pumpkin than the later ones, which smell more like ‘pastry+pumpkin’." https://www.reddit.com/r/buildabear/comments/pzdcf7/do_you_have_a_scent_you_wish_babw_would_make/ * Pumpkin was consistently restocked between 2015 and 2019, before being replaced by Pumpkin Spice in 2020. It is one of the scents Build-A-Bear unreliably seasonally restocks; * 2020 restock UK https://web.archive.org/web/20201023122450/https://www.buildabear.co.uk/accessories/scents 2021 restock uk https://web.archive.org/web/20210918144928/https://www.buildabear.co.uk/accessories/scents
		Banana	23189	2015	Retired	Banana released in mid-2015, possibly alongside the Minions release in May. The disc is an opaque bear head shape in pastel yellow.
		Berry Blast	22914	2015	Retired	Berry Blast released around fall 2015 and was later retired due to being very prone to leaving purple stains on and inside bears. The disc is an opaque bear head shape in a deep indigo blue color. *ADD SCENT DESC
	File:Scentiment-HotChocolate-disc.png	Hot Chocolate	22817	2015	Retired	Hot Chocolate released in late 2015, likely alongside the Christmas drop in November. The disc is an opaque bear head shape in a light milk chocolate brown color.
	File:Scentiment-Chocolate-disc.png	Chocolate	23187	2016	Retired	Chocolate came out at the beginning of 2016. The disc is an opaque bear head shape in a light milk chocolate brown color.
	File:Scentiment-Candy-disc.png	Candy	23415	2016	Retired	Candy released in early 2016, possibly alongside the Easter drop in mid-late February. The disc is an opaque bear head shape in cherry red.
		Pizza	23808	2016	Retired	A powerful and controversial savory scent. At its best, Pizza is described by fans as smelling like oregano, garlic, and/or cheese, or like pizza-flavored Combos; at its worst, it's described as smelling like bile or vomit. It was released in May 2016, alongside Build-A-Bear's second set of Teenage Mutant Ninja Turtles. The disc is an opaque bear head shape in a cheesy safety orange color.
	File:Scentiment-Donut-disc.png	Donut	23673	2016	Retired	Donut was released alongside Donut Bear in June 2016. The disc is an opaque bear head shape in sky blue.
		Marshmallow	23496	2016	Retired	A sweet scent that smells just like a marshmallow tastes. Marshmallow was originally released alongside the Ghostbusters collection in June 2016, and later restocked in 2023 (US only). The disc is an opaque bear head shape in a shimmery beige color.
		Vanilla Cupcake	23893	2016	Available (limited)	Vanilla Cupcake was released in summer/fall 2016. The disc is an opaque bear head shape in a shimmery cream color. *ADD SCENT DESC Vanilla Cupcake is still available from Build-A-Bear UAE, and is retired in all other countries.
		Peppermint	24223 30871 (HB)	2016	Available (limited)	A sweet, mentholated scent that some describe as smelling like toothpaste. In the pack, Peppermint is a very strong scent with punchy methol notes, but it mellows out considerably when placed inside a bear, to the point that it is notorious for being a weak scent with little staying power. Peppermint released in late 2016, most likely alongside the release of 2016's Merry Mission collection on November 1. It has been restocked every year since its introduction as the seasonal Christmas scent and is expected to continue to restock the same way. The disc is an opaque bear head shape in light mint green/teal. Peppermint is still available from the Heartbox side of the US webstore, the Heartbox side of the UK webstore, as well as from Build-A-Bear Australia, Build-A-Bear South Africa, and Build-A-Bear Chile.
	File:Scentiment-Grape16-disc.png	Grape	23871	2016	Retired	*Apparently released in approx. Nov 2016 https://www.facebook.com/groups/babelite/posts/1731621940492141/
		Sugar Cookie	24646	2017	Retired	*Released sometime before June 2017 - Cakes N Treats Bear Apr 2017? Appeared on site as early as late Mar 2017 https://web.archive.org/web/20170328223440/http://www.buildabear.com:80/shopping/search/Accessories/z/ *ADD SCENT DESC - Sugar Cookie: This one smells pretty spot-on, to be honest. It smells like lofthouse cookies you just ripped open lol. An good combo of sugar cookie notes to sugar icing notes, though the icing notes are more prevalent.
		Popcorn	25363	2017	Retired	*Released Sep/Oct 2017, not really alongside anything in specific https://www.facebook.com/groups/babelite/posts/1925540764433590/ https://www.facebook.com/groups/babelite/posts/1928898520764481/ *ADD SCENT DESC - Popcorn: It does smell like popcorn, but like, a really basic popcorn. Like a as-plain-as-can-be, no butter, no toppings, completely bland popcorn. It smells too bland to smell good, if that makes sense.
	File:Scentiment-ToastedMarshmallow18-disc.png	Toasted Marshmallow	25816	2018	Retired	*Released by Apr 2018, may have been released with S'mores Campout Bear in early Mar. The disc is an opaque bear head shape in shimmery beige.
	File:Scentiment-SugarNSparkle-disc.png	Sugar 'n' Sparkle	25775	2018	Retired	A light, sweet, sugary scent. Sugar 'n' Sparkle is described by fans as being similar to a sugar cookie scent, having notes of apple and being similar to Apple Blossom, or resembling a Japanese cherry blossom scent. It was released alongside the Beary Fairy Friends collection in April 2020. The disc is a transparent bear head shape in sparkly deep pink.
	File:Scentiment-CandySurprise-disc.png	Candy Surprise	26925	2018	Retired	*Most likely released alongside the Candy Pop bears in late Dec 2018
		Thin Mints Cookie	26805	2019	Retired	*Most likely released alongside the Thin Mints Bear in Jan/Feb 2019, most likely US exclusive due to Girl Scouts branding but double check this https://www.yelp.com/biz_photos/build-a-bear-workshop-falls-church?select=F8f6xD-oJRYN3N_MpDSsqw - Thin Mints: So I actually really dislike mint chocolate, so I can't compare it to oringinal thin mints as I haven't eaten or bought them before lol. That being said, the scent smells mostly like mints and only a bit like chocolate. When I open the packaging for it, I get hit with a big whiff of mint and then can only smell the chocolate notes when I get closer for a second smell. I'd say about 85% strong, toothpaste-y mint notes, and 15% semi-sweet chocolate notes. Comparing it to the aromabearapy scent is interesting, because the AB one smells much more authentically like chocolate mint imo. A better balance of mint notes to chocolate notes, and the mint also doesn't smell like toothpaste to me for that one. If asked for my suggestion, I wouldn't know whether to actually suggest AB over BAB since I've never actually put an AB scent in a bear and experimented with how it lasts, but for smelling sake alone the AB one is better to me.
		Fresh Cut Flowers	27113	2019	Available (limited)	*Appeared on site in Jan/Feb 2019, not always in stock or available in all stores but seems to be restocked online frequently https://www.worthpoint.com/worthopedia/build-bear-workshop-scentiments-3595703454 Bright "fresh air" "clean laundry" type of scent. Fresh Cut Flowers is still available from Build-A-Bear US and Build-A-Bear South Africa.
		Birthday Cake	27196 29780 (HB)	2019	Available	*Added to site May 2019 but in stores by April https://www.facebook.com/groups/babelite/posts/2320277121626617/ https://www.facebook.com/groups/babelite/posts/2303329986654664/ A warm vanilla cake smell. Some fans report notes of coconut.
		Fresh Pineapple	27185	2019	Available (limited)	*Released and added to site May 2019 w/summer collection https://www.facebook.com/groups/babelite/posts/2320277121626617/ Restocked for summer 2023 Fresh Pineapple is still available from Build-A-Bear South Africa.
	File:Scentiment-TropicalPopsicle-disc.png	Tropical Popsicle	27186	2019	Retired	*Released and added to site May 2019 w/summer collection https://www.facebook.com/groups/babelite/posts/2320277121626617/ The disc is an opaque bear head shape in hot pink.
	File:Scentiment-SharkSnack-disc.png	Shark Snack	27187	2019	Retired	*Released and added to site May 2019 w/summer collection https://www.facebook.com/groups/babelite/posts/2320277121626617/ The disc is a transparent bear head shape in robin's egg blue. "this one has a coconut-y suntan lotion-y smell but the coconut-y part can be stronger or weaker depending (and some people don’t smell the coconut-y part at all)."
	File:Scentiment-MermaidSparkle-disc.png	Mermaid Sparkle	27261	2019	Retired	*Released and added to site May 2019 w/summer collection https://www.facebook.com/groups/babelite/posts/2320277121626617/ The disc is a transparent heart shape in sparkly robin's egg blue.
		Magic Shimmer Potion	27594	2019	Retired	A strong candy scent, Magic Shimmer Potion is often described as smelling like sour candy apple or apple Jolly Ranchers, though some fans report grape notes. It was released in September 2019 alongside the Halloween collection. The disc is a transparent heart shape in sparkly magenta purple.
	File:Scentiment-ShimmeringSnow-disc.png	Shimmering Snow	28165	2019	Retired	*Most likely released with the Merry Mission collection in Nov The disc is a transparent bear head shape in sparkly glacier blue. "it’s meant to smell “clean”. I have a note down that says, “a bit like a good laundry detergent clean smell.”" "Smelled like weak cologne tbh." "The one I really liked that was mint and honey - Shimmering Snow. It's like a warm cup of tea."
		Rose Bouquet	28164 29790 (HB)	2020	Available (limited)	*"for like ever" by 16 Jan 2020 https://www.facebook.com/groups/babelite/posts/2537110849943242/ *Rereleased in 2021, 2022, 2023, 2024 https://web.archive.org/web/20220120224534/https://www.buildabear.com/scentiments-rose-bouquet-scent/028164.html Rose Bouquet is still available on the Heartbox side of the UK webstore and from Build-A-Bear South Africa.
	File:Scentiment-HeartSparkles-disc.png	Heart Sparkles	28166	2020	Retired	A sweet and fruity candy scent, Heart Sparkles is described as smelling like a cherry lollipop. It released in early 2020, possibly alongside the Valentine's collection in early January or the Heartables collections in mid-January. The disc is a transparent heart shape in cherry red.
	File:Scentiment-CoconutCaramelCookie-disc.png	Coconut Caramel Cookie	28187	2020	Retired	A sugary cookie scent with notes of coconut and caramel. Coconut Caramel Cookie was released alongside Girl Scouts Coconut Caramel Cookie Bear (2020) at the end of January 2020, and was most likely US exclusive due to Girl Scouts branding !!! CHECK ME !!!. The disc is an opaque bear head shape in a rich milk chocolate brown.
	File:Scentiment-RainbowMagic-disc.png	Rainbow Magic	28270	2020	Retired	A sweet, floral scent. Apparently intended to smell "clean like after a good rain," many fans report soapy or shampoo-y notes in addition to its perfumey floral ones, and it is sometimes specifically described as smelling like Gain fabric softener. Rainbow Magic was released in 2020, possibly alongside the summer collection in June 2020. The disc is a transparent heart shape in sparkly light blush pink; occasionally discs of this scent will have faint color fades from pink to cream.
	File:Scentiment-BeariedTreasure-disc.png	Bearied Treasure	28517	2020	Retired	A tropical, fruity scent that smells like pinã colada. Bearied Treasure was released alongside the summer collection in June 2020. The disc is an opaque bear head shape in bright turquoise.
	File:Scentiment-MermaidJewels-disc.png	Mermaid Jewels	28518	2020	Retired	A fruity candy scent, Mermaid Jewels is near universally described as a watermelon candy scent, like watermelon Jolly Ranchers. It was released alongside the summer collection in June 2020. The disc is an opaque bear head shape in bright pink.
	File:Scentiment-Banana20-disc.png	Banana	28169	2020	Retired	A sweet banana candy scent, Banana is described as smelling like banana-flavored Laffy Taffy, Runts, or popsicles. It was released alongside the Minions drop in July/August 2020. The disc is an opaque bear head shape in a light lemon yellow.
		Pumpkin Spice	28381 30382 (HB)	2020	Available (limited)	*Added to site Sep 2020, likely alongside Halloween drop *https://www.worthpoint.com/worthopedia/pumpkin-spice-build-bear-scentiments-3781201201 https://www.worthpoint.com/worthopedia/build-bear-scentiments-scent-pumpkin-3780267724 *restocks seasonally 2021 https://web.archive.org/web/20211026185045/https://www.buildabear.com/accessories/scents 2022 https://web.archive.org/web/20220807043349/https://www.buildabear.com/accessories/scents 2023 https://web.archive.org/web/20230925065720/https://www.buildabear.com/scentiments-pumpkin-spice-scent/028381.html?cgid=gifting-featured-fall-fashion-gifts / https://www.worthpoint.com/worthopedia/build-bear-pumpkin-spice-pie-scent-4667573503 2023 w non drink icon Pumpkin Spice is still available on the Heartbox side of the US webstore and from Build-A-Bear South Africa.
		Coconut	30829 30827 (HB)	2022	Available (limited)	A light, sweet coconut scent. Many fans report chemical notes that remind them of sunscreen or shampoo, and others report that it smells very similar to Birthday Cake or popcorn. Coconut was released in summer 2022. The disc is a transparent bear head shape in sky blue. Coconut is still available on the Heartbox side of the US webstore and from Build-A-Bear Australia.
		Peach	30831 30830 (HB)	2022	Available (limited)	A strong sweet scent that smells just like peach rings candy. Peach was released in August 2022 as an online exclusive, and was only available in the US. The disc is an opaque heart shape in sky blue. Peach is still available on the Heartbox side of the US webstore.
		Coffee	30890 30891 (HB)	2022	Available (limited)	A strong and relatively controversial scent. It is variously reported as smelling like caramel popcorn, coffee-flavored M&Ms, or a coffee flavored cookie, rather than like coffee or coffee beans, and it seems that the disc being heated brings out more unpleasant fragrances that can give it more of an acrid or burnt smell. Coffee was released in September 2022 as an online exclusive. The disc is an opaque bear head shape in very dark brown. Coffee is still available on the Heartbox side of the US webstore and the Heartbox side of the UK webstore.
		Blueberry	31398	2023	Available (limited)	A fruity scent that, while not smelling exactly like fresh blueberries, seems to be generally well-received by fans, who describe it as smelling like blueberry candy, artificial blueberry flavoring, (cheap) blueberry pie, or a nonspecific berry scent, sometimes with floral notes. It was released in March 2023 alongside the Blueberry Cow, as an online exclusive. The disc is an opaque bear head shape in navy blue. Blueberry is still available from Build-A-Bear Australia.