Smallfrys
Build-A-Bear Smallfrys (also stylized as build-a-bear smallfrys) was a collection of mini furry friends that spanned late 2010 to early 2014. Smallfrys were about 7" (17cm) tall and had proportionally large heads compared to most other minis. Most Smallfrys were miniaturized versions of furry friends that had been previously released as full-sized, but others, such as Smallfrys Citrus Bunny, were wholly original designs.
Though the bears themselves were not strictly food-themed, Build-A-Bear used food-related language around the collection's branding, describing them as "feeding your friendship," "contain[ing] 100% of your daily allowance of laughter," and so on. In lieu of hangtags, the majority of the the furry friends from this collection were sold in collectible boxes resembling French fry cartons, with their feet sticking out of holes in the bottom. The cartons featured fake nutrition information (or "friendship information") on the back, in line with the food theming.[1]
Unlike many mini furry friend collections, Build-A-Bear offered a variety of clothing options for Smallfrys, including shirts, pants, dresses, sleepwear, and outerwear.[2]
Smallfrys would go on to be rebranded as Build-A-Bear Buddies in 2014; a number of the later furry friends in this collection were sold under the Smallfrys branding initially and then sold under the Buddies branding after the transition.[3][4]
Known Smallfrys
2010
2011
2012
2013
2014
Unknown year
